PATRICIA WEXLER M.D. DERMATOLOGY:

In late 2004, we were contacted by Bath & Body Works to help the company communicate new and leading-edge skin care technology they had purchased exclusively for use in their proprietary serious skin care brand, formulated in collaboration with renowned NYC dermatologist Patricia Wexler. That writing assignment evolved to CSI generating the complete brand architecture for tone, manner, voice; articulation of unique conceptual points of difference; execution of all brand assets, including collateral, package design, product naming, and trademark assets. Patricia Wexler M.D. Dermatology launched in September 2005 at select Bath & Body Works, Henri Bendel, Studio at Fred Segal, and will roll out in all 1600 Bath & Body Works stores in 2006.