PRIMARY PACKAGING

We began this assignment with certain elements in place in design. Primary packaging had been agreed to in principle, using stock componentry with surlin overcaps on key items. The color palette of merlot, white, and a 3rd color had been selected, and the font family chosen. CSI took this foundation and fully maximized it creating the tight, clean and modern feel of the brand communication that complements primary design, applying typography and design aesthetic. Core skin care products are white and targeted products such as eye cream, lip plumper, etc are merlot to further reinforce skin care regimens.