COLLATERAL

Once our design systems and parameters were set, highly disciplined application becomes key to ensure the DNA of the brand isn’t eroded. Patricia Wexler M.D. Dermatology is complete and cohesive in all elements our brand animators bring to life—something simple in thought—very complex in execution. At CSI, creating a brand is a time for maximizing and encouraging ideas and brand ideology. Once a brand is formed, and everyone is in agreement with the principles, when we hear the words “I have a good idea”, it’s with great trepidation for fear it can alter the brand’s course.