BRAND ID

SweetSpot Labs is positioned as a beauty brand and had very specific needs in terms of communication while ladened with challenges. It glorifies and celebrates what the beauty world views as a clinical problem. Not a beauty essential. One goal was to ensure any visuals articulated and supported the product niche absent of its name. CSI solutions, by way of the tone and manner of the design, copy, visual support, brand and product naming, proves that you can communicate a category with smart intelligent, appealing resolves. CSI created all logos, product concepts, naming strategies, trademark assets, package design and marketing strategies.