PACKAGE DESIGN

SweetSpot Labs packaging design inherently tells the consumer what it does beyond “wash”, “fragrance”, “clean”. We placed “sell” copy on the front of the packaging, not buried on the back. Our customer knows immediately the brand name, the product function, aroma, and benefits while noting a new and modern category. CSI created the brand hierarchy of communication through both words, typography and package design in a manner that proves to offer a clear, consistent message to its' consumer.