CREATIVE DIRECTION

We believe that our services become, in essence, the creative conscience of a brand. One that is as integral to a fully functioning company as the head of sales, the director of marketing or the IT team. Shari Creed, the founder and CEO of Creed Strategic Imaging is the Creative Director of our company as well as the creative conscience guiding many diverse brands. The creative director's voice and her vision integrate themselves seamlessly into new or existing infrastructures and maximize the brand's potential. Her role is to build, to mold and to manifest a coherent and strategic assembly of words, colors, fonts and graphics that characterize the soul of the brand—forming the brand ID. A library of brand assets is subsequently built and it is with these assets that all members of the team are able to work with a 'one eyed' vision behind the brand. From this solid foundation, the CD can then source and interface with outside talents that include architects, interior designers, videographers and public relations firms. The ultimate decision of placement, usage, concept and application of brand assets are built out for the brand and are directed by the CD—these efforts maintain the integrity of the brand throughout any number of years, mergers, expansions and otherwise potentially destabilizing changes.