Out-Sourced Branding Agency-of-Record/Creative Director.
-led, hired, managed, supervised all creative teams, visual merchandising, consultants, production.
-led all branding, design, and advertising.
-ideation, hiring, management, supervision of store-design teams.
-led store design team charged with the redesign of Aveda Institute NYC.
-supervised interior design teams for Aveda stores.
-led team for ideation, creation for all assets for new product launches strategies and package design.
-ideated, created all assets for PR and events.
-created all collateral assets for Aveda Congress and distributor meetings.
-Aveda Magazine concept, design.