Why am I here slicing, dicing, chopping and blending? Because the list of ingredients for a great meal may be short, but how it's all put together matters. And the results have to be the same every time. Successful branding creates, plates, sets the table, and leaves one more wanting more because the results are the same every time.
I learned my métier from the best in the world and that experience has since served my clients well. We used to own a renowned, 30,000 sq. ft. women’s high fashion specialty store in Toronto. We made a point of staying on top and getting there first—opening the first YSL boutique and the first to launch Jil Sander in North America, like that. Locally, we had Toronto’s only Chanel, Valentino, YSL and Christian Lacroix shops. The point is, I interfaced regularly with these international leaders and their infamous design houses. They were my teachers. And I was a good student.
I’m a serial entrepreneur—the garage start-up kind. Two businesses of mine morphed into multi-million dollar enterprises. One is this boutique agency, and the other is a brand called SweetSpot Labs, a feminine care brand sold in Target and Walmart.
All of the above, along with the many other brands featured on this site, should give you the confidence to hire me and my team and to know you'll be in good hands. Oh, on a personal note, I'm a wife, a mom and a Nana. I love dogs, home design, I'm a passionate laundress, I really do love to cook, and my best time is spent just hanging with my family.