Occupying a city block, Creeds was our family owned and operated, women’s high fashion retail destination in Toronto. It was where I launched my branding career and honed my business skills. Day-to-day work included producing large scale fashions shows, trunk shows, complex retail negotiations, store design, advertising, agency searches, hosting private events, leading visual merchandising and the creation of a revenue-neutral magalogue as Creeds advertising vehicle, unearthing new designers, all while establishing many world-celebrated names in high fashion in North America. We sold ready-to-wear, handbags, shoes, accessories, lingerie, furs, gifts, and jewelry, from ball gowns to sweatshirts. While traveling the world on buying trips, I had front-row seats during Fashion Week and wandered showrooms on the left bank, in chateaus and palazzos, and on 7th Avenue.