No longer only for the wealthy and the establishment, high fashion morphed into a universe for anyone willing to pay for it.  My years at Creeds were when established fashion houses were coming-of-age and democratizing their industry. I was immersed in a master-class on brand-building taught by global icons who helmed the Houses of Chanel, Ungaro, Valentino, Jil Sander, Missoni, Krizia, Sonia Rykiel to name only a few.  I was learning what became my métier from the best teachers in the world, literally.  Let me tell you how my branding career began.

Occupying a city block, Creeds was our family owned and operated, women’s high fashion retail destination in Toronto.  It was where I launched my branding career and honed my business skills.   Day-to-day work included producing large scale fashions shows, trunk shows, complex retail negotiations, store design, advertising, agency searches, hosting private events, leading visual merchandising and the creation of a revenue-neutral magalogue as Creeds advertising vehicle.


Through-out Creeds history, customers included royalty, celebrities from actors to athletes to famous musicians, political leaders and diplomats, influential journalists, writers, the rich, the aspiring rich, and the establishment.