Previous Next We began with a band of brothers and a rock star, and their desire for a top-shelf rum. Selvarey’s “Maestro Ronero” and the distillery up to the task of aging this first-ever premium rum hail from the jungles of Panama. So, as an homage to its origins, Selvarey’s name combines the Spanish words “selva,” meaning jungle, and “rey,” meaning king. A rum by category only, its flavor proves unique and sophisticated. But restaurants, bars and mixologists had to agree. As the Maestros of brand ideation and articulation for Selvarey, our job was to generate believers by actualizing the brand expression from here, in LA. I what we did. -brand strategy and positioning. -brand identity. -brand architecture. -naming and verbal identity. -package design and production. -collateral. -web design. -pitch book.