Skinfix.  It’s what we do.   This charming brand that hails from Halifax, Nova Scotia had been newly acquired and needed a complete re-brand initiative. Given it’s first 18-months of sales, our “mass doesn’t have to mean mess” theory is validated, once again.

Entering as a newbie in a unique niche can be advantageous. Skinfix unique, prestige-looking packaging and smart strategic positioning played a significant role in the brand’s successful foray into the market.  By the end of their first year, Target was in their pipeline. Great branding is worth the investment.