Previous Next ‘Made to be worn on repeat.’ ‘Monday feels like Saturday. Even Sunday can look a little Friday.’ ‘Feel this comfort. Feel this put together. Feel this great in your clothes.’ ‘A new casual is born.’ These are but a few SWET Tailor slogans and headlines we created, along with their existing mantra of ‘EveryDay. EveryWear’ to express this comfortable, well-styled menswear collection. Originally ‘Sweat Tailor’, we removed the A in ‘sweat’, modernized its logo design, created an icon, and the newly re-branded look and feel for SWET Tailor began to emerge. After a year of work on the brand’s verbal, visual, behavioral and aspirational identity, with a few photo-shoots under our belts, a redesigned website, expressive and well-voiced use of copy, unique packaging for e-commerce (and retail), and adding the brand’s sense of style, SWET Tailor is full steam ahead. What we did. what we did. -out-sourced creative director. -strategy + re-positioning. -brand vernacular. -brand architecture. -naming and verbal ID. -brand identity + attitude. -concept + packaging design. -web design, execution through launch. -photographic style. -photo production. -digital advertising campaign. -financial pitch-book design.