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The most comfortable, well-styled menswear, ever.  The new re-branded SWET Tailor conversion process is now underway, after nearly a year reframing and repositioning its current Sweat Tailor self.  Stay tuned.  There’s lots more to come.  In the meantime, click and get your EveryDay. EveryWear. SWET Tailor, on!  You won’t regret it.

What we did. 

what we did.

-out-sourced creative director.
-strategy + re-positioning.
-brand vernacular.
-brand architecture.
-naming and verbal ID.
-brand identity + attitude.
-concept + packaging design.
-web design.
-photographic style.