‘Made to be worn on repeat.’  Monday feels like Saturday.’ These are a few SWET Tailor sound bites we created to reinforce their existing mantra  ‘EveryDay. EveryWear’.  A comfortable, lifestyle menswear collection, originally named ‘Sweat Tailor’, we removed the A in ‘sweat’, modernized its logo, created an icon, and re-branding began.  From a package/label concept and design, voice and photography, SWET’s verbal, visual, behavioral and aspirational identity in combination took on a new level of sophistication on the website we created for the brand.   

What we did. 

what we did.

-operated as out-sourced creative director.
-strategy + re-positioning.
-brand identity + architecture.
-naming and verbal ID.
-concept + packaging design.
-web design, execution through launch.
-photographic attitude.
-photo production.
-digital strategy/advertising campaign.
-financial pitch-book design (2x, each over-performed target goals)