Clients Archive | Creed Strategic Imaging

Nature Company

January 26, 2018

Led all branding and creative initiatives, chain-wide retail marketing, led an agency search and staffing for the creative department. ...

Skinfix. It's what we do. This charming brand that hails from Halifax, Nova Scotia had been newly acquired and needed a complete re-brand initiative. Given it's first 18-months of sales, our “mass doesn’t have to mean mess” theory is validated, once again....

SweetSpot Labs

January 23, 2018

Need is the mother of invention. And that's how SweetSpot Labs began. We're busy getting this tote adorbs, charming, witty little gem up on the site. Stay tuned. But until then, here's the Cliff Notes: Founded in 2003. A uniquely positioned brand in the Feminine Care category that's 97% natural...

SWET Tailor

January 17, 2018

'Made to be worn on repeat.' 'Monday feels like Saturday.' These are a few SWET Tailor sound bites we created to reinforce their existing mantra 'EveryDay. EveryWear'. A comfortable, lifestyle menswear collection, originally named 'Sweat Tailor', we removed the A in 'sweat', modernized its logo,...

Canadian Olympic Association

January 12, 2018

Working for your country's Olympic teams is an honor. When first starting CREED, I was hired by the visionary CEO of the Canadian Olympic Association, a woman on a mission. She said, "I want to brand Canada’s Olympic team under one big umbrella, independent of traditional sponsorship." Asked to im...

HerCut

First meeting with Sephora—a start-up gets all store distribution. HerCut. For the first time ever, haircare for your hair cut; the pixie, shag, blunt, bob, curly bob, long layers, long curly—designed to make the most of your hair's best intentions. When presented with a unique idea for hair, it r...

Rodan and Fields

January 11, 2018

Today, Rodan + Fields is a billion-dollar beauty brand. We were there at its inception. Rodan + Fields Dermatologists lives under the radar of an entire beauty industry, yet its sales surpass all the well-knowns. While brands can evolve over time, this one has stayed true to its origins. All its...

Creeds

January 5, 2018

No longer only for the wealthy and the establishment, high fashion morphed into a universe for anyone willing to pay for it. My years at Creeds were when established fashion houses were coming-of-age and democratizing their industry. I was immersed in a master-class on brand-building taught by glob...

Aveda.

December 25, 2017

You’ve got five months to finalize design, to build and get 42 stores ready to open. Go! And there was more; deadline challenged product introductions and ad campaigns; strategic positionings for upcoming product innovation; holiday package design; Aveda’s international distributor’s meeting; a glob...

Selvarey

December 24, 2017

We began with a band of brothers and a rock star, and their desire for a top-shelf rum. A Panamanian rum by category only, its flavor proves unique and sophisticated. But restaurants, bars and mixologists had to agree. As the Maestros of brand ideation and articulation for Selvarey, our job was to g...